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Branding Identity
February 16, 2023

UpStap: A New Brand for a Digital-First World

A Strategy, Technology, and Creative Company Needed Us to Craft a Digital-First Identity

Task

Developing a Brand Name & Brand Identity for Digital-first Company

  • Strategy

    Branding, Brand Naming

  • Design

    Logo Design, Brand Identity Design

  • Client

    UpStap

Open Project
Upstap Branding by Blace Creative

Challenge:
 A leading digital-first strategy, design, and technology company wanted to create a brand name and identity.

The client needed a unique and memorable name that would convey its core values and mission to clients. The company also required a visually strong and modern brand identity that would resonate with its target audience.

Solution:
Creating an unique, simple yet powerful brand name and identity to represent the company.

After extensive research and brainstorming, the name UpStap was chosen. The name is a combination of “up” and “stap,” which represents the company’s focus on helping businesses move up and take the next step in their digital transformation journey. The .com domain was also available, making it easy for clients to find the company online.

Brand Naming:
 Strategy - A Made Up Name

After the brand naming workshop, extensive research, and brainstorming, the name UpStap was chosen. The name is a combination of “Up” and “Stap,” which represents the company’s focus on helping businesses move up and take the next step in their digital transformation journey. The .com domain was also available, making it easy for clients to find the company online.

Tagline:
 Reinforcing the Brand Message & Values

The tagline, “Stepping into Upper Steps,” was also developed to reinforce the brand’s message and values. The tagline emphasizes the company’s focus on helping businesses move up and achieve success in the digital world.

Logo Designing:
 Type - Word-Mark Typographical Logo​

To enhance the brand identity, a simple yet visually strong typographical logo was created. The unique modification to the letter “T” in the logo represents modern technology and a digital-first world. We used modern-contemporary design approach in the brand identity design which reflects the company’s professionalism, trustworthiness, and reliability.

Before After
UpStap-Branding-Logo-Colors
UpStap-Branding-Logo-Inverse
UpStap-Branding-Business-IDCards
UpStap-Branding-KeyTag-Pins
UpStap-Branding-Cap-Bands
UpStap-Branding-and-Tagline
UpStap-Branding-Flags
UpStap-Branding-Facecades
UpStap-Branding-Business-Cards

Results:
UpStap's Unique Brand Identity Helps Stand Out in Crowded Market and Establishes Trustworthiness in Digital Landscape

UpStap’s new brand name and identity have helped the company to stand out in a crowded market. The name is unique and memorable, making it easier for clients to remember and refer to the company. The logo is visually strong and represents the company’s focus on modern technology and a digital-first world.

The tagline reinforces the brand message and values, which has helped to establish UpStap as a reliable and trustworthy partner for businesses looking to succeed in the digital landscape.

Conclusion:
Branding Project Achieves Success with Unique Name, Strong Logo, and Compelling Tagline

UpStap’s brand naming and identity design project has been a success. The company now has a unique and memorable name, a visually strong logo, and a tagline that reinforces its core values and mission.

These elements work together to help UpStap stand out in a crowded market and establish itself as a leader in the strategy, technology, and creative industry.

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