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Creating an Authentic, Descriptive, and Memorable Brand Name & Identity for A Natural Gemstones Store to Create a Global Impact.
Task
Developing a Brand Name & Brand Identity for Natural Gemstones Store
The client needed a brand name and visual identity that would effectively communicate the quality and beauty of their gemstones, and set them apart from competitors in the industry.
Their main challenge was to establish a strong brand identity that could effectively communicate the quality and beauty of their gemstones to a wider audience. They were looking for a brand name that would reflect the unique qualities of their gemstones and a visual identity that would be both sophisticated and timeless.
As part of our branding efforts for a natural gemstones store, we wanted to create an authentic, descriptive, and memorable brand name that would make a global impact. After conducting extensive research on the gemstone industry and Sri Lankan culture, we were inspired by the country’s heritage and association with high-quality natural gemstones.
We chose the name “Ceyloe“, which is inspired by the former name of Sri Lanka, “Ceylon”. This reference to the country’s heritage reinforces the authenticity of the gemstones and creates a strong association with Sri Lanka, a country renowned for producing exceptional quality gemstones.
We created a modern and authentic logo for Ceyloe, using a sapphire-shaped icon inspired by the shape of the ‘O’ in the name. The simple typography with all lowercase letters gives the logo a minimal and sophisticated look, while blue and gold represent trust, calmness, and luxury, reflecting the natural gemstones offered by the brand.
Ceyloe brand guidelines were designed to ensure consistency and authenticity while allowing for flexibility. The guidelines include a blue and gold color palette, Montserrat typography, and the iconic sapphire-shaped ‘O’ as a logo element. Guidelines provide direction on logo usage and spacing, maintaining consistency in the brand’s visual identity across all mediums.
The new brand identity received positive feedback from stakeholders and industry peers, who praised the elegant, sophisticated design.
The brand name and visual identity effectively communicated the unique quality and beauty of Sri Lankan gemstones, establishing Ceyloe as a leading authority in the natural gemstones industry.
By working closely with the client and conducting thorough research, our agency was able to develop a brand identity that effectively communicated the quality and beauty of Ceyloe Gemstones.
The brand name and logo design were carefully crafted to be memorable, easy to pronounce, and reflective of Sri Lankan culture. As a result, Ceyloe saw a significant increase in sales and international interest, establishing the brand as a leading authority in the natural gemstones industry.