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Identity
July 20, 2021

OECSL Brand Identity Uplifting & Visual Refreshment

A Case Study of Online Entrepreneurs Club (OECSL) Rebranding Project: Enhancing the Logo and Visual Communication Without Losing Its Identity

Task

Redesigning & Uplifting the Brand Identity & Visual Design

  • Strategy

    Branding

  • Design

    Brand Redesign

  • Client

    OECSL

OECSL Rebranding by Blace Creative

Background:
 Enhancing a Brand Identity without Losing its Identity

OECSL, the largest community for digital entrepreneurs and freelancers in Sri Lanka, approached us to uplift its brand identity and improve its visual communication.

Challenge:
 Enhancing a Long-lasting Brand Identity without Losing Its Essence

The OECSL logo and identity had been established for a long time and had gained significant brand recognition. Therefore, the challenge was to uplift and enhance the logo and visual style without losing the brand’s long-lasting identity.

Solution:
 Keeping the Brand's Identity While Uplifting the Logo and Visual Style

Rebranding process began by analyzing OECSL’s overall brand visual identity. Instead of creating a completely new brand identity, they decided to enhance the existing logo to make it more dynamic and recognizable.

Before After

Logo Design Process:
 Reconstructing the OECSL Logo for a Modern and Balanced Look While Retaining Its Identity

We created a dynamic grid and reconstructed the logo without losing its identity. They identified the areas that needed improvement and enhanced them to create a more balanced and visually appealing logo. The result was a more modern and fresh take on the original logo that retained its original essence.

To solve the visibility issues, we also created an alternative responsive logo version that could be used in different locations. This helped the brand to be easily recognized in any place, whether digital or print.

OECSL-Rebranding-Result
OECSL-Rebranding-Responsive-Logos
OECSL-Rebranding-Logo-Varients
OECSL-6-100
OECSL-Rebranding-TShirt-Caps
OECSL-Rebranding-Pin,jpg
OECSL-Rebranding-Mugs
OECSL-Rebranding-Wall-Logo
OECSL-Rebranding-IDCards
OECSL-Rebranding-KeyTags
OECSL-Rebranding-Bands

Results:
 Brand Identity Design for Basil - A Healthy Kitchen: Elevating the Restaurant as a Premium, Healthy Dining Option in Qatar

The brand identity design for Basil – A Healthy Kitchen was well received by the client and its customers. The logo and marketing collateral are eye-catching and appealing, representing the restaurant’s values and attracting its target audience. The brand identity has helped the restaurant to stand out in a competitive market and position itself as a premium, healthy dining option in Qatar.

Conclusion:
 A Successful Reflection of the Restaurant's Values and Appeal to its Audience

The brand identity design for Basil – A Healthy Kitchen successfully reflects the restaurant’s core values and attracts its target audience. The use of the basil leaf and cursive font, along with the dark charcoal gray and green colors, has created a classy and organic brand identity that stands out in the market.

Client's Feedback:

We're thrilled with the brand identity that Blace Creative designed for us. Their creativity and attention to detail were exceptional, and we highly recommend them.

Blace Creative designed a brand identity that perfectly captures our restaurant’s values and mission. The use of the basil leaf and cursive font gives it a friendly, organic feel, while the dark charcoal gray and green colors represent elegance and health. Their attention to detail and creativity helped us stand out in a competitive market, and we’re grateful for their exceptional work.


Munna Al Aziri
Founder/ Basil – A Healthy Kitchen

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